Cynthia Castellanos' Project Portfolio
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Designing for Equity: Real User Feedback, Real Impact
Transforming Eligibility with Real-Time Bank Data
Bundling for Better: A Smarter Way to Cross-Sell & Upgrade
Delivering Travel Perks That Go the Distance
Reimagining Credit Acquisition in the Flight Booking Experience
Implementing the Winning Variant Across Three Major Cards
A Strategic Refresh to Deepen Loyalty and Drive Spend
From Approval to Adventure: Real-Time Benefits That Begin Instantly
More Than a Name: Strengthening Brand Loyalty Through Personalization
Merging Financial Access with Culinary Experiences
Preventing Reward Exploitation with Proactive Controls